Dentist Near Me Google Maps Ad
When searching for a new dentist, one of most common Google searches is just typing dentist or dentist near me. After you complete and claim your Google+ page, you can run a Google Maps Ad to ensure your location appears first on the search results list. You can choose a radius from your dental office or choose specific cities to target. On a desktop, the call to action is to either request directions or visit your website. If the ad is viewed on a mobile device, the call to action is to call your office for more info.
Google AdWords Ad Tailored to Specific Services
When customers do a more specific search, Google AdWords comes into play. Google AdWords helps you improve your rankings for specific terms like cavity fillings in Rancho Cucamonga, free dental implants consultation, or new patient offer dentist near me. When you target a keyword like teeth whitening in Los Angeles, you can offer a specific promotion and include it in the text of the ad.
Google Ads Based on Household Income, Age, and Parental Status
Income, age, and parental status are just some of the basic demographics Google Ads allows you to select. Based on these basic demographics you can target different segments with different services. You can usually make some general assumptions on what services to offer to different ages and income levels.
Household with lower incomes are more likely in the market for basic teeth maintenance services. Households in the top 10 or 20% income are probably more interested in whitening their teeth, veneers, and Invisalign. If you’re running an ad for dentures and braces, it makes sense to target certain ages. If you have family packages or a children’s dental office, then parental status should be specified.
Get Directions Instagram Ad
Instagram is commonly used by customers to share videos of their dentist experience, post before and after pictures, and provide referral codes. Instagram is also commonly used as a Google or Google Maps search engine. When people type dentist and go to the places tab, you want to make sure your address is correct and that your location shows up.
An Instagram ad which is similar to a Google Maps ad is a carousel ad with a get directions button and map on the last slide. Carousel ads like this are commonly shown by retail stores when they show product recommendations and a map of the store nearest to your location on
the last slide. This type of ad can help you reach Instagram users near your office who are searching for a dentist.
Facebook Ads
Facebook offers the most precise ad targeting and numerous objectives to choose from. This allows you to really tailor your offer to what users are interested in, searching for, demographics, and how they behave. You can show your ad to just those searching for your specific type of office or service, top income in a city, age range, etc. With Facebook you can really specify your audience and zone in on your target market.
With Facebook there are numerous types of ads that makes sense for dentist. Facebook is much more cost effective than Google AdWords, so you can test a variety of ads to find which provide the greatest ROI. Your objective can be video views, getting messages, engagement on a post, and traffic to a landing page. Constantly testing different objectives, audiences, ad types, and ad placements is the only way to know which will really maximize your ROI. Just spending $25 to $50 on each ad will allow you to see which perform the best.
Facebook Messenger Ads
Facebook Messenger Ads allow you to start a conversation with potential new clients. Instead of going to a landing page, send message is the call to action. These ads can show up in the Facebook news feed, in a user’s inbox, or show up in the Messenger dashboard. These types of ads are a fairly new ad format and can be a great way to schedule more consultations.
YouTube Ads
Video ads generally have a higher click through rate than standard display ads. YouTube video ads are a great way to introduce yourself to potential patients, give a tour of your office, and inform patients on what to expect at their initial consultation. Like Facebook and Instagram, YouTube lets you target based on interests, recent searches, and demographics.
Running ads through YouTube also gives you access to the Google Display Network, and the option to run remarketing ads. The Google Display Network has over two million websites that it shows advertisements on and reaches those people who aren’t on any social networks. Remarketing ads are a way to get return visits from those who have previously visited your site or watched a YouTube video. Many times, customers start doing their research way before they are ready to purchase or make a final decision. Remarketing helps keep your company top of mind while they decide which dental office to ultimately schedule a consultation with.