Category: Marketing

Dentist Near Me Google Maps Ad

When searching for a new dentist, one of most common Google searches is just typing dentist or dentist near me. After you complete and claim your Google+ page, you can run a Google Maps Ad to ensure your location appears first on the search results list. You can choose a radius from your dental office or choose specific cities to target. On a desktop, the call to action is to either request directions or visit your website. If the ad is viewed on a mobile device, the call to action is to call your office for more info.

Google AdWords Ad Tailored to Specific Services

When customers do a more specific search, Google AdWords comes into play. Google AdWords helps you improve your rankings for specific terms like cavity fillings in Rancho Cucamonga, free dental implants consultation, or new patient offer dentist near me. When you target a keyword like teeth whitening in Los Angeles, you can offer a specific promotion and include it in the text of the ad.

Google Ads Based on Household Income, Age, and Parental Status

Income, age, and parental status are just some of the basic demographics Google Ads allows you to select. Based on these basic demographics you can target different segments with different services. You can usually make some general assumptions on what services to offer to different ages and income levels.

Household with lower incomes are more likely in the market for basic teeth maintenance services. Households in the top 10 or 20% income are probably more interested in whitening their teeth, veneers, and Invisalign. If you’re running an ad for dentures and braces, it makes sense to target certain ages. If you have family packages or a children’s dental office, then parental status should be specified.

Get Directions Instagram Ad

Instagram is commonly used by customers to share videos of their dentist experience, post before and after pictures, and provide referral codes. Instagram is also commonly used as a Google or Google Maps search engine. When people type dentist and go to the places tab, you want to make sure your address is correct and that your location shows up.

An Instagram ad which is similar to a Google Maps ad is a carousel ad with a get directions button and map on the last slide. Carousel ads like this are commonly shown by retail stores when they show product recommendations and a map of the store nearest to your location on

the last slide. This type of ad can help you reach Instagram users near your office who are searching for a dentist.

Facebook Ads

Facebook offers the most precise ad targeting and numerous objectives to choose from. This allows you to really tailor your offer to what users are interested in, searching for, demographics, and how they behave. You can show your ad to just those searching for your specific type of office or service, top income in a city, age range, etc. With Facebook you can really specify your audience and zone in on your target market.

With Facebook there are numerous types of ads that makes sense for dentist. Facebook is much more cost effective than Google AdWords, so you can test a variety of ads to find which provide the greatest ROI. Your objective can be video views, getting messages, engagement on a post, and traffic to a landing page. Constantly testing different objectives, audiences, ad types, and ad placements is the only way to know which will really maximize your ROI. Just spending $25 to $50 on each ad will allow you to see which perform the best.

Facebook Messenger Ads

Facebook Messenger Ads allow you to start a conversation with potential new clients. Instead of going to a landing page, send message is the call to action. These ads can show up in the Facebook news feed, in a user’s inbox, or show up in the Messenger dashboard. These types of ads are a fairly new ad format and can be a great way to schedule more consultations.

YouTube Ads

Video ads generally have a higher click through rate than standard display ads. YouTube video ads are a great way to introduce yourself to potential patients, give a tour of your office, and inform patients on what to expect at their initial consultation. Like Facebook and Instagram, YouTube lets you target based on interests, recent searches, and demographics.

Running ads through YouTube also gives you access to the Google Display Network, and the option to run remarketing ads. The Google Display Network has over two million websites that it shows advertisements on and reaches those people who aren’t on any social networks. Remarketing ads are a way to get return visits from those who have previously visited your site or watched a YouTube video. Many times, customers start doing their research way before they are ready to purchase or make a final decision. Remarketing helps keep your company top of mind while they decide which dental office to ultimately schedule a consultation with.

1. Make Sure Your Website is User & Mobile Friendly

Decent site speed, clean layout, and a responsive design are just some of the basic elements your website needs to assure potential customer can use your site. There’s no point to having great content if your site is too slow or crops off part of the page when a visitor views it. Missing key functions like a search bar or chat function can also send potential customers elsewhere.

2. Know Your Keywords

If your website is not appearing on page one, or even page two or three, then don’t count on getting traffic from that keyword. To begin ranking for keywords (especially if your site is new), you need to find the less competitive long tail keywords which still get a decent amount of clicks and searches. Focusing on just the keyword dentist is not sustainable and very competitive. Most searches for dentists are location based. So, focusing on a keyword like cosmetic dentistry in Beverly Hills is much easier to rank for.

3. Use Blog Posts to Rank for New Keywords

When you identify keyword opportunities, a blog post is a great way to potentially rank for those keywords. Writing content around one keyword can hopefully help you to rank for new keywords. SEO is generally hit or miss by nature, so even if you follow all the best practices its hit or miss whether your blog post will rank for a keyword. There are always factors outside our control and rankings are always changing. Once you publish your blog post, you can always see what keywords it is ranking for and adjust or update the post if needed.

4. Optimize Your Site for Voice Search

Voice search is usually faster than typing a query, therefore so many opt for this type of search. If you’re a local business your Google My Business profile should be updated and complete. This will increase search rankings and traffic. Many people use voice search to find the nearest restaurant, gas station, gym, etc.

An FAQ page on your website will also help with increasing search rankings. What time you close, where you’re located, and what insurances you accept are just some of the questions your customers should be able to get answered with voice search.

5. Reputation Management Matters

Good customer reviews are one of your best assets. Good reviews help you rank higher in local searches and help build customer’s trust. As much as you encourage patients to leave reviews, you also need to be prepared to respond to any negative reviews. Reputation management software allows you to monitor your reputation, increase your number of reviews, and see all your reviews/mentions in one place.

6. Use Local SEO to Your Advantage

Claiming your Google My Business profile is the first step to using local SEO to your advantage. Sometimes customers may be willing to drive much further than their city of residence for a good dentist, but most of the time they’ll stick to finding a new dentist that is close to home. Only being found and ranking high for search queries coming from a different state isn’t ideal. This is why local SEO and being listed on business directories in your area is important.

7. Use Google Ads Effectively

Google Ads will always be a great advertising tool if you know how to use it effectively. Google Ads can get your website and contact information in front of customers who need an appointment immediately. Setting up effective campaigns takes skill to know what works, so it’s best to consult an expert. Otherwise, you can quickly exhaust your budget with no ROI.

8. Use a Combination of Organic & Paid Social Media

Paid social media should always be used in conjunction with organic social media. When someone views your ad, they’ll most likely visit and interact with your social media account before deciding whether to like or follow. Visitors expect to see an account with a completed profile and recent activity.

Before you acquire a new customer, potential customers will also most likely research your business or company name online. If your company website or social media profiles are outdated, it doesn’t make a good first impression. If you don’t have an organic social media strategy to support your paid strategy, you’re missing out on increasing followers and engagement.

9. Use Remarketing to Your Advantage

Remarketing is a form of advertising which shows ads to users who have already visited your site. This keeps your company in front of your potential customer’s eyes and hopefully persuades them to revisit your site. It is very common for potential customers to still be in the research and planning phase when they visit your site and not be ready to purchase yet. Remarketing is a reminder and can hopefully convert some of those visitors that weren’t ready to convert yet.

10.Don’t Forget Shared and Direct Mail

Shared mail is one of the most affordable, flexible, and proven ways to successfully reach your clients. Most people read and scan their mail daily, making this an effective way to even reach audiences in smaller towns and cities. Shared mail is a direct mail package that is delivered to over 70 million American households on a weekly basis. As a result, you can quickly reach customers for mere pennies while also using hyper-local targeting to narrow down your target audience.